Personalization String tags verified

Quick reference about how to use personalization String tags in Salesforce Marketing Cloud (SFMC).

Table of contents

• Field
• Variable
• Expression

Field

Renders subscriber attribute values, system attribute values, and sendable data extension field values.

<ctrl:field name="AttributeName" />

<ctrl:field name="SendableDataExtensionField" />

<ctrl:field name="AttributeName" default="Default Value" />

Variable

Renders variables created in AMPscript or server-side JavaScript script blocks.

<ctrl:var name="JSvar" />

<ctrl:var name="@AMPvar" />

<ctrl:var name="JSvar" default="Default Value" format="g" />

<script runat="server">

    var name = "Mr Blue";

    var status = "OK";

</script>  

%%[

    SET @Today = NOW()

]%%

Hello <ctrl:var name="name" />

Today is: <ctrl:var name="@Today" />

<script>

    const status = '<ctrl:var name="status" />';

    console.log(status);

</script> 

Expression

Renders JavaScript expressions as content substitutions.

<ctrl:eval>myvar.toUpperCase()</ctrl:eval>

<ctrl:eval language="javascript" default="none" format="G">myDateVar</ctrl:eval>

<script runat="server">

    Platform.Load("Core","1");

    var basket = [
        "Soupe du jour",
        "Camembert",
        "Baguette"
    ];

    var greet = "Hello World";

    var today = DateTime.SystemDateToLocalDate(Now());

</script>   

<ctrl:eval>greet.toUpperCase()</ctrl:eval>

<ctrl:eval format="D">today</ctrl:eval>

<script>

    const basket = <ctrl:eval>Stringify(basket)</ctrl:eval>;

    console.log(basket);

</script>